1. Introduction
VYORA is a standalone rewards platform designed to allow eligible distance or mileage activity to be converted into rewards points.
These points may be associated with a user's VYORA rewards card and may be used, subject to the applicable program rules, to access discounts, offers, benefits, and other rewards made available through the VYORA platform.
VYORA is not itself a transportation operator, airline, travel agency, financial institution, bank, payment institution, or insurance provider. Unless expressly stated otherwise, the platform provides a rewards and benefits service.
This Privacy Policy explains how personal information is processed in connection with VYORA and the services made available through the platform.
2. Ownership, Operation & Intellectual Property
VYORA is an independent product and commercial platform owned and controlled by LARENTRA LTD, a company incorporated in the United Kingdom.
VYORA is operated, developed, administered, commercialised, marketed, promoted, and managed by or on behalf of LARENTRA LTD.
All intellectual property rights relating to VYORA are owned by, licensed to, or otherwise controlled by LARENTRA LTD, except where expressly stated otherwise in a separate written agreement.
Such intellectual property may include, without limitation:
- The VYORA name and brand.
- Trademarks, logos, graphics, and visual identity.
- Software and source code.
- Platform architecture and technical infrastructure.
- User interfaces and designs.
- Databases and data structures.
- Algorithms and calculation systems.
- Rewards and points mechanisms.
- Business processes and methodologies.
- Documentation and proprietary materials.
Nothing in this Privacy Policy transfers or grants ownership of any VYORA intellectual property to any user, merchant, partner, or other third party.
Any licence, commercial arrangement, partnership, merchant arrangement, technology integration, or other right granted to a third party must be established through a separate written agreement with LARENTRA LTD.
3. Governing Law & Jurisdiction
This Privacy Policy is governed by and shall be interpreted in accordance with the laws of England and Wales, to the extent applicable.
Any dispute, claim, or matter arising out of or in connection with this Privacy Policy, including its interpretation, validity, or enforcement, shall be subject to the applicable jurisdiction of the courts of England and Wales, unless mandatory applicable law provides otherwise.
Nothing in this section is intended to exclude, restrict, or override any mandatory statutory rights or protections that may apply to an individual under applicable data protection, privacy, or consumer protection law.
4. Data Controller
For personal information processed in connection with VYORA, the relevant data controller is:
LARENTRA LTD determines the purposes and means of processing personal information associated with VYORA, subject to the specific circumstances of each processing activity.
5. Information We Collect
The information we collect depends on how you interact with VYORA and which features you use.
Account Information
- Name or display name.
- Email address.
- Telephone or mobile number, where required.
- Account credentials and authentication data.
- Account preferences.
Rewards Information
- VYORA account identifier.
- Rewards card identifier.
- Points balance.
- Points earned and redeemed.
- Rewards transactions.
- Offers and discounts accessed.
Technical Information
- IP address.
- Browser type and version.
- Device type.
- Operating system.
- Device and session identifiers.
- Website interaction and usage information.
- Error logs and diagnostic information.
6. Distance & Rewards Data
A fundamental feature of VYORA is the conversion of eligible distance or mileage activity into rewards points.
Depending on the implementation of the service, we may process information such as:
- Eligible distance or mileage.
- Distance calculation records.
- Activity dates and timestamps.
- Records used to determine rewards eligibility.
- Points awarded.
- Points adjustments or reversals.
- Points redemption history.
If a future version of VYORA uses location, GPS, device sensors, connected applications, or another source to determine eligible distance, the relevant processing will be explained through the applicable privacy information and permissions presented to users.
VYORA points are rewards units within the VYORA ecosystem. Unless expressly stated otherwise in applicable terms, points are not cash, bank deposits, electronic money, securities, or other financial instruments.
7. Sources of Information
We may obtain personal information directly from you, for example when you create an account, contact us, use VYORA, or participate in the rewards program.
Depending on the service configuration, we may also receive information from:
- Technology service providers.
- Rewards and commercial partners.
- Connected services or applications authorised by the user.
- Fraud prevention and security providers.
- Publicly available sources where legally permitted.
8. How We Use Information
We may process personal information for the following purposes:
- Creating and managing VYORA accounts.
- Operating the rewards program.
- Calculating eligible distance and points.
- Maintaining rewards balances.
- Processing rewards redemptions.
- Providing discounts and offers.
- Communicating with users.
- Providing customer support.
- Preventing fraud, abuse, and manipulation.
- Maintaining platform security.
- Improving products and services.
- Analysing platform performance.
- Measuring campaigns and rewards activity.
- Complying with applicable legal obligations.
9. Lawful Bases for Processing
Where UK data protection law applies, we will process personal information on an appropriate lawful basis.
Depending on the circumstances, these bases may include:
- Contract: where processing is necessary to provide VYORA services requested by you.
- Legal obligation: where processing is required to comply with applicable law.
- Legitimate interests: where processing is necessary for legitimate business, security, fraud prevention, operational, or service improvement purposes, provided that those interests are not overridden by applicable individual rights.
- Consent: where we ask for your consent for a specific processing activity.
Where we rely on consent, you may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.
11. Rewards Partners
VYORA may work with participating merchants, businesses, brands, service providers, and other organisations that make discounts, offers, benefits, or rewards available to users.
Where necessary to provide a particular reward, limited information may be shared with the relevant partner.
Third-party partners may operate under their own privacy policies and terms. Users should review those policies where they interact directly with a third-party service.
12. International Data Transfers
Some of our service providers, technology providers, or commercial partners may process personal information outside the United Kingdom.
Where UK data protection law requires safeguards for an international transfer, we will seek to implement an appropriate lawful transfer mechanism and applicable safeguards.
Depending on the circumstances, these safeguards may include an adequacy regulation or decision, appropriate contractual safeguards, or another legally recognised transfer mechanism.
14. Advertising & Analytics
VYORA may use third-party advertising, analytics, attribution, and measurement services.
Such services may process technical information such as device information, IP address, browser information, approximate location, and interaction data.
The specific services used may change as the VYORA platform develops. Where required, appropriate consent mechanisms and privacy controls will be provided.
15. Data Security
LARENTRA LTD uses reasonable technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, loss, misuse, or destruction.
Security measures may include access controls, authentication mechanisms, encryption where appropriate, monitoring, logging, and operational safeguards.
However, no electronic transmission or storage system can be guaranteed to be completely secure.
16. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
Retention periods may depend on:
- The nature and purpose of the information.
- The duration of the user's relationship with VYORA.
- Rewards and transaction record requirements.
- Legal and regulatory obligations.
- Fraud prevention and dispute resolution requirements.
- Legitimate business and operational requirements.
When information is no longer required, we will seek to delete it, anonymise it, or securely retain it only where continued retention is legally justified.
17. Your Privacy Rights
Depending on applicable law and the circumstances of processing, you may have rights including:
- The right to request access to your personal information.
- The right to request correction of inaccurate or incomplete information.
- The right to request erasure of personal information in certain circumstances.
- The right to request restriction of processing in certain circumstances.
- The right to object to certain processing activities.
- The right to data portability where applicable.
- The right to withdraw consent where processing is based on consent.
To exercise your rights, please contact us using the contact details provided at the end of this Privacy Policy.
You may also have the right to object to processing based on legitimate interests or to processing for direct marketing purposes, where applicable.
18. Automated Processing & Profiling
VYORA may use automated systems to perform operational functions such as calculating eligible rewards, detecting suspicious activity, maintaining account balances, or applying program rules.
These systems are designed to support the operation of the rewards platform.
Where applicable law requires us to provide additional information regarding solely automated decision-making or profiling that has legal or similarly significant effects, we will provide the information and rights required by that law.
19. Children's Privacy
VYORA is not intended for individuals who are below the minimum age required to use the service under applicable law.
We do not knowingly collect personal information from children where doing so would violate applicable legal requirements.
20. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to VYORA, our services, technology, legal requirements, or our data processing practices.
The latest version will always be published on this page together with the applicable effective date.
Where required, significant changes will be communicated to users through an appropriate channel.
21. Complaints
If you have concerns about how we process your personal information, we encourage you to contact us first so that we can investigate and attempt to resolve your concern.
If you are located in the United Kingdom, you may also have the right to lodge a complaint with the UK's data protection supervisory authority:
Information Commissioner's Office (ICO)
Website: ico.org.uk
Individuals located outside the United Kingdom may also have the right to contact the relevant data protection authority in their country or jurisdiction.
22. Contact Us
If you have questions regarding this Privacy Policy, your personal information, or the way VYORA processes your information, please contact LARENTRA LTD.
VYORA
An independent product owned and operated by LARENTRA LTD.
Website: VYORA
LARENTRA LTD: larentra.co.uk
Privacy enquiries: vyora@larentra.co.uk
Please include sufficient information in your request to allow us to identify your account and understand the nature of your enquiry.